People are wired to respond to stories.
There's a reason why so many people flock to the movies or spend hours reading novels – it's because we love to get lost in a good story. And if you ever listen to a good conversation, you'll notice that a lot of connection happens when people share stories with each other.
Unfortunately, there are good ways and bad ways to tell stories – and if you tell stories poorly, you'll lose your audience's interest. So how do you tell a good story during conversations?
Well first we need to define – what makes a story a good story? I'd argue the definition of a good story is very simple:
A good story holds the listeners' interest, builds feelings of connection between narrator and audience, and provides a satisfying conclusion
In other words, these are the three ingredients to a good story
1) Holding Interest
2) Building Connection
3) Providing a Satisfying Conclusion.